The short version
When you click a product or designer link in our shop and then buy something from that designer's website, Baraat earns a small commission. The price you pay is exactly the same as if you went to the designer's website directly.The commission comes from the designer's margin, not from your wallet.
What are affiliate links?
An affiliate link is a regular outbound link with a small piece of tracking attached. When you click it and make a purchase, the designer's system can tell that you arrived from Baraat, and they pay us a referral fee — usually a percentage of the sale, sometimes a fixed amount.
We use affiliate links for two reasons. First, they let us run a curated shop without charging readers anything. Second, they tie our incentives to recommending things that actually sell — meaning we lose money if we feature pieces that nobody wants. We think that's a healthy alignment.
Does this affect what we feature?
No. Editorial selection — what makes it onto the shop, which products get featured, which categories we expand — is decided by our editorial team based on product quality, designer reputation, fit for our audience, and visual standard. We don't feature pieces just because they pay more commission, and we don't exclude designers because they don't pay any (some of the most interesting designers we feature don't run affiliate programmes at all).
If a designer's product quality drops, we'll remove their listings regardless of commission rate. If a designer with no affiliate programme is the right pick for a category, we'll feature them and link directly with a simple UTM that earns us nothing.
Where you see affiliate links
Every page in our /shop section carries an inline disclosure banner at the top, in addition to this page. Outbound buy-now buttons take you to a Baraat click-tracking URL (looks like baraat.app/go/123) which logs the click and then immediately redirects you to the designer's site. The actual affiliate URL is hidden from the browser address bar to keep the experience clean.
Other parts of Baraat — the vendor directory, the guides section, the wedding planning tools — do not contain affiliate links. Vendors in our directory pay us directly (when we begin charging) or are listed free; their profiles are not affiliate-monetised.
Cookies and tracking
When you visit the shop, we set one first-party session cookie (baraat_aff_sid) that lets us attribute outbound clicks to Baraat for affiliate reporting. This cookie contains no personal data and is only used for affiliate attribution.
Once you click through to a designer's site, that designer's own affiliate network (Awin, ShareASale, etc.) may set its own cookie on their domain. Baraatdoesn't control or have access to those cookies. The designer's privacy policy covers what they do with that data.
Our full cookie policy lives in our privacy policy.
What you can do
If you'd rather not have your click attributed to Baraat, you can copy the destination URL from the bottom of any product page (the small “visit designer” link, where shown) and visit the designer directly without going through our tracker. The price and product are identical either way.
Questions, complaints, or corrections
We try to keep this disclosure clear and current. If you spot a product page that doesn't carry the disclosure banner, a link that's broken, or anything that feels misleading, please email hello@baraat.app and we'll fix it.
This disclosure is in compliance with the UK Advertising Standards Authority (ASA) and Competition & Markets Authority (CMA) guidance under the Digital Markets, Competition and Consumers Act 2024.